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X-ORIGINAL-URL:https://www.tourismshow.co.uk/
X-WR-CALNAME:British Tourism & Travel Show
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UID:MEC-5fc6bba3b49d8765a27712ef46444a54@tourismshow.co.uk
DTSTART:20250319T124500Z
DTEND:20250319T131000Z
DTSTAMP:20250409T093300Z
CREATED:20250409
LAST-MODIFIED:20250409
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Trigger thinking: Shut up and take my money
DESCRIPTION:Feel like it’s impossible to tap into why people actually choose a trip or experience?\nWelcome to Trigger Thinking, a tour of the psychology behind what actually gets people to take action.\nSpoiler: it’s not just solving their problems. The session explored why focusing on triggers, not just struggles, is the secret sauce for creating a brand strategy that converts interest into sales. Packed with relatable examples, and actionable tips, this talk demonstrated how to stop blending in and start creating scroll-stopping, trigger-driven marketing.\nLearning objectives\nThe aim of the presentation was to help attendees:\n\nLearn how to stop solving generic problems and start triggering real action.\nGain a better understanding of the power of buying psychology—why people buy and how to spark their ‘I want to go there’ moments.\nLeave with fresh ideas, actionable tips, and a clear strategy to create marketing that actually converts.\n\n
URL:https://www.tourismshow.co.uk/events/trigger-thinking-shut-up-and-take-my-money/
CATEGORIES:Keynote
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