Exhibiting at the British Tourism & Travel Show 2021

Tour operators, group travel organisers, travel agents and travel trade professionals attend the British Tourism & Travel Show to find exciting and innovative ideas to create their trips, tours and itineraries for the following year. Exhibiting at the event is a unique opportunity to increase awareness of your business with this audience. You can capture quality data and generate new sales leads that will drive your business forward. Meet key clients to discuss future plans face-to-face and grow your professional network.

Interested in exhibiting? Call or email Lloyd Jones. It may not cost as much as you think to put your business directly in front of this valuable audience .


attendees in 2019


of exhibitors state that BTTS is important to their business


of exhibitors made a return on their investment


hours of networking time across two days

Who will you meet?


Tour Operators


Coach & Coach Tour Operators


Group Travel Organisers


Travel Agents


Other Travel Trade Professionals


Putting your brand directly in front of the domestic and inbound audience is an essential part of the marketing mix for leading attractions, destinations, and hotels.

The British Tourism & Travel Show, the only travel trade event of its kind to take place at the NEC, has been specifically created to give your business access to quality buyers from the travel trade and exhibiting will guarantee exposure to this lucrative community.


The British Tourism & Travel Show attracts 250+ exhibitors showcasing the very best of Britain and Ireland, many of whom have been with the show since it started over 20 years ago. Visitors attend to meet and do business with:

  • Attractions
  • Destinations
  • Hotels
  • Regional Tourist Boards
  • Transport Providers
  • Associations
  • Destination Management
  • Organisations and Sporting Venues

British Tourism & Travel Show

Contact the Event Manager Lloyd to discuss opportunities and book a stand

63% of exhibitors rebooked their stand at the 2019 show including:

Albatross Travel


Continuum Leading Attractions

Harewood House

Hilton Worldwide

ITO Tours

Lake District Estates

Norman Allen Group Travel

The Royal Horticultural Society

The Ticket Factory

West Midland Safari Park

2019 attendees included buyers from

Aklams Coaches All about TOURS Easton’s Holidays Edwards Coaches Glenton Holidays Harry Shaw IOW Tours JAC Travel Johnsons Coaches Kuoni Group Travel Luckett’s Travel Over 50’s YHA Group Ramblers Holidays Reays Coaches Richmond’s Coaches Saga Travel Shearing’s Holidays Titan Travel U3A Women’s Institute


Attracting an audience with real buying power

  • Advertising and editorial in all relevant media including Coach Touring,
  • Discover Britain for Groups, Blueprint Travel Media, Coach Tours UK,
  • Destination UK, Group Travel Today, Group Travel World and Group Travel Organiser
  • Partnerships with leading Associations including Coach Tourism Association
  • (CTA), UKinbound, Association of Group Tour Operators (AGTO),
  • Confederation of Passenger Transport (CPT), and Tourism Alliance
  • E-Marketing campaign to a prospective database of 35,000
  • Direct Mail to active travel trade buyers
  • Sophisticated social media campaign including Facebook and Twitter


We are delighted to confirm the return of Destination Europe for its third edition. Part of the British Tourism & Travel Show on 22-23 September 2021, this area is dedicated to the diverse attractions, destinations and hotels across Europe and will provide ideas and inspiration for British travel trade buyers.

Exhibiting is essential for any attraction, destination or hotel in Europe. Securing stand space will provide an opportunity to engage and do business with key British buyers, guaranteeing inbound business from the lucrative British market throughout 2021 and beyond.