Winning new customers to coach holidays
This session, organised by the Coach Tourism Association, outlined the current benefits of coach holidays and how they can be further enhanced to attract new customers to take the coach option. The panel talked about examples of what has worked for them, and what hasn’t. They also discussed the challenges they have faced and what operators need to do to attract new customers of any age.
Tour Planning: Are you acting responsibly?
In this session, hosted by Association for Group Travel Organisers, the panel discussed how to deliver trips that are sustainable, responsible and benefit the local visitor economy.
Attendees gained a better understanding of how group trips can further benefit local visitor economies.
Inbound travel trade: A golden opportunity to boost your business
This presentation covered:
- A brief overview of inbound tourism, its value to the UK economy and the current political and economic context
- The latest visitor trends and statistics
- The challenges and opportunities facing the inbound industry from both demand and supply sides
- Why travel trade engagement is a golden opportunity for supplier businesses and destinations to boost their inbound business
- How supplier businesses and destinations can collaborate with / support the travel trade to maximise the opportunity