Find ideas and inspiration for trips and tours that your customers and groups will love

We are delighted the Government has announced all trade events can resume without restrictions from 21st June. The rapid roll-out and high efficacy of the vaccine programme means we can safely stage The British Tourism and Travel Show on 22-23 September 2021 at NEC Birmingham.

Finally, we can look to the future and plan trips, tours and itineraries with confidence. This will be the most important event in many years, bringing our industry back together to network, learn and interact.

It is FREE to attend. Register your interest and be the first to hear when registration opens.

We’re here to help… A message from Diversified UK

Revitalise your trips and tours!

British Tourism & Travel Show

Loads of ideas to plan your trips

Meet teams to discuss your travel plans from companies such as Marriott Hotels, Go North Wales, Liverpool City Sights, Coronation Street The Tour, Forth Boat Tours, Gwili Steam Railway, Hilton, Jailhouse Tours, RHS, Splashdowns Water Park, The Beatles Story, Visit Cornwall, Viva Blackpool, West Midlands Safari Park and many more!


The latest travel insights and trends

Get up to speed on the latest travel and tourism insights. Experts and well known figures share their thoughts on future trends in the free Keynote Theatre. The 2019 programme included travel journalist Simon Calder, the National Trust, Silver Travel Advisor and more.


Meet new people and grow your network

An unrivalled opportunity to meet other tour operators, group travel organisers and travel trade professionals. Take the time to network and make connections. Discuss challenges and bounce ideas with like-minded people who love travel!


Take part in the food and drink trail

Fancy some Aberffraw biscuits, Cheddar Gorge cave-matured cheese, Carden Park sparkling wine, Belgian chocolate or Aber Falls Whisky? Have some fun finding the exhibitors offering samples of regional cuisine and delicacies from the British Isles and Europe!

Looking for something a little further afield?

Destination Europe is an area of the event created for anyone who wants to plan innovative and exciting trips, tours and itineraries over the channel.  You will find new ideas and can chat face-to-face with the teams behind leading European destinations, attractions and hotels.


British Coach Tourism Awards

The only night dedicated to the thriving coach tourism sector. Renowned for its acclaimed awards night, including a gala dinner and show-stopping entertainment, the British Coach Tourism Awards is a spectacular night on the coach tourism calendar.

British Tourism & Travel Show

Stay up-to-date with all our show news.


Visit England
The Tourism Society
We Want Groups
Guild of Tourist Guides
Visit Scotland
Steve Reed Tourism
Tourism Ireland
Cymru Wales
Group Travel Today
Blueprint Guide to Group Travel
Discover Britain
Destination UK
CoachTours UK
Travel World
Visit Heritage

Check Out Our Social Links!


Please be aware that BTTS has been targeted by groups trying to take advantage of the events size and success. Some participants are receiving numerous phone calls and e-mail messages from individuals offering various services from fake exhibition directories to travel/hotel arrangements and transportation services. Please email Pippa Allsop for details of our confirmed suppliers: [email protected]

BTTS and its official suppliers NEVER sell their visitor lists, nor do they send e-mails via Gmail, Yahoo or Hotmail accounts. Companies who do this are not affiliated with the exhibition in any way. Please DO NOT click on any email links sent from these types of accounts or any others that look suspicious.