View from the Shard
Planet Hollywood
Distinctive Systems
Continuum Attractions
Warner Leisure Hotels

Find ideas and inspiration for trips and tours that your customers and groups will love

We’re delighted to bring you the first major domestic tourism event in 18 months! The British Tourism and Travel Show returns to Birmingham on 22-23 September 2021.

Finally, we can look to the future and plan tours and excursions with confidence. This will be the most important event in years, bringing the industry together to reconnect.

Revitalise your trips and tours!

British Tourism & Travel Show

Loads of ideas to plan your trips

With hundreds of quality, group-ready staycation experiences lined up, there’s no better place to find inspiration for your tours in 2022 and beyond. Explore an eclectic mix of around 250 group and coach friendly attractions, venues, and destinations from across the British Isles in just two days.


The latest travel insights and trends

Get up to date on the latest industry developments, trends, and best practice in the Keynote Theatre. Speakers already confirmed include VisitEngland, the Confederation of Passenger Transport, Tourism Alliance, and a panel discussion from the Association of Group Travel Organisers.


Reconnect and grow your network

Attend for an unrivalled and long-awaited opportunity to reconnect with the tourism industry. Take the time to network with other tour operators, group travel organisers and travel trade professionals. Discuss challenges and bounce ideas with like-minded people who face the same challenges.


Plan with confidence

The ‘Good to Go’ scheme is new industry standard developed by VisitEngland, Tourism Northern Ireland, VisitScotland and Visit Wales, with input from over 40 industry bodies. Look out for the logo, it demonstrates these exhibitors are meeting recommended safety guidelines.


The British Tourism & Travel Show attracts 250+ exhibitors showcasing the very best of Britain and Ireland, including a host of first time exhibitors and many who have been with the show since it started 20+ years ago.

Returning big name attractions

Meet teams from City Cruises, Continuum Attractions, Devon’s Top Attractions, Snowdon Mountain Railway, West Midland Safari & Leisure Park, and more.

Exhibiting destinations

Meet representatives from Dover, Herefordshire, Ireland, Kent Downs, Liverpool, Scotland, The Cotswolds, Wales, West Lancashire, and the team from VisitBritain.

Group-friendly accommodation

From boutiques to large chains, including; Almarose, Craiglands Hotel, Hilton, Marriott, Starboard, The Clarendon Hotel, Tiffany’s Hotel, Warner Leisure and more.

Fresh itinerary inspiration

Meet first time exhibitors; Adventure Carrick, Bletchley Park, Great Western Railway, Hambledon Vineyard, Royal Opera House, Shakespeare Distillery, and more.

Looking for something a little further afield?

Be ready for when travel restrictions lift and start discussions with international exhibitors in the Destination Europe Zone. You will find new ideas and can chat face-to-face with the teams behind leading European destinations, attractions and hotels, including; Belgium Tourist Office, Croisieurope Cruises, Europlan Spa, Eurotours International, ITO Tours, RED Tours / Europamundo, Worldwide Attractions and more.


British Coach Tourism Awards

Renowned for its acclaimed awards, three course dinner and show-stopping entertainment, the British Coach Tourism Awards is a spectacular night that offers a fantastic opportunity to celebrate the best of the coach tourism industry and catch up with your peers. The event will take place on 22 September, adjacent to the Show. Tickets are available for only £125 + VAT.

British Tourism & Travel Show

Stay up-to-date with event developments


We Want Groups
British Guild of Tourist Guides
Steve Reed Tourism
Confederation of Passenger Transport (UK) Ltd
Association of Group Travel Organisers
Tourism Ireland
Cymru Wales
Group Travel Today/Coach Touring
Blueprint Guide to Group Travel
Discover Britain for Groups
Destination UK
CoachTours UK
Landor Travel Publications
Group Travel World

Follow us on social media #BTTS21


Please be aware that BTTS has been targeted by groups trying to take advantage of the events size and success. Some participants are receiving phone calls and e-mail messages from individuals offering various services from fake exhibition directories to travel/hotel arrangements and transportation services. Please Jamie Cieszynska for details of our confirmed suppliers: [email protected]

BTTS and its official suppliers NEVER sell their visitor lists, nor do they send e-mails via Gmail, Yahoo or Hotmail accounts. Companies who do this are not affiliated with the exhibition in any way. Please DO NOT click on any email links sent from these types of accounts or any others that look suspicious.