Inbound travel trade: A golden opportunity to boost your business
This presentation covered:
- A brief overview of inbound tourism, its value to the UK economy and the current political and economic context
- The latest visitor trends and statistics
- The challenges and opportunities facing the inbound industry from both demand and supply sides
- Why travel trade engagement is a golden opportunity for supplier businesses and destinations to boost their inbound business
- How supplier businesses and destinations can collaborate with / support the travel trade to maximise the opportunity
Speaker
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Joss CroftCEO, UKinbound